The core of modern marketing consists of cloud computing, digital marketing hub, data and analytics. To deliver personalized digital marketing at scale marketer needs a system that can integrate, analyse and coordinate data and activities across channels, devices and contexts, continuously and in real time.

I have over 10 years of experience in using different digital marketing systems, platforms, and technologies as well as different analytics tools to develop the business. I believe in systematic way of working, agile strategy and execution.

My key learning from various digitalisation projects is: make it simple.